In his home country, Daihatsu did have the title of "expert" compact car. This legacy also is trying trafficked to Indonesia, through some compact cars, genre kei car, which so far has specialized in the Japanese market.
Daihatsu first kei car models that have been marketed to Indonesia, is Copen. This little car has some advantages, in addition to a compact form with a variety of platforms as well as the little engine that is environmentally friendly. Vehicles were deemed suitable to the condition of the country.
Speaking about the possibility of more models kei car was taken to the homeland, Amelia Tjandra, Marketing Director of PT Astra Daihatsu Motor (ADM) claimed, still encountering some problems. One of the main ones, are related to the selling price.
"Prices kei car in Japan was quite cheap, around Rp 175 million. If it gets into the ground water can be increased up to $ 300 million. This is obviously a problem for consumers, "said Amelia.
So even though the response of visitors to the kei car models brought Daihatsu good enough, the idea of selling these vehicles are still far from reality. Yet viewed from the specifications of this vehicle suited for urban areas in Indonesia.
The second reason, according to Amelia, people still doubt that carried kei car engine. Typically, kei car using a 660 cc engine with a turbo, but the eyes of the public they still please a 1000 cc engine as the smallest machines to groom.
"The people of Indonesia were pleased with the minimum of 1,000 cc engine. According to them under the machine, it is deemed not powered and quite difficult when used daily, "said Amelia.
Daihatsu Copen in Indonesia priced around USD 300 million. But since it was launched this model is only sold no more than 100 units.
Source: otomania
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